MARKETING EXECUTIVE

We are recruiting an exciting opportunity for a Marketing Executive to join an engineering business in Buckinghamshire : 

JOB TITLE 

Marketing Executive

SALARY

£30,000 - £35,000 

REPORTS TO

Marketing Manager

ROLE PURPOSE

To plan, deliver and support marketing activities across the business, in collaboration with colleagues and key stakeholders.

JOB RESPONSIBILITIES

• Collaborate with Sales & Marketing Manager to plan and implement general marketing strategies.

• Develop and implement digital marketing campaigns across all digital channels including email and social media

• Track and measure SEO and Google Analytics metrics and provide reports

• Evaluate and review marketing campaigns, advertising, and SEO, to make sure the correct mediums are being used and campaigns are effective

• Run social media channels (e.g. Twitter and LinkedIn) to enhance audience engagement

• Prepare online newsletters and promotional emails

• Conduct market research, for example using customer questionnaires and focus groups

• Communicate with target audiences and build and develop customer relationships

• Support the Sales & Marketing Director in delivering agreed activities

• Work with external Marketing Agency as and when required

• Keep up to date and compliant with all relevant legislation and Company policies and procedures, with particular attention to the requirements of ‘Information Security’ and ‘Quality’ practices

• To proactively keep own knowledge up to date on the latest marketing trends and tools which may be of benefit to SMT

• Any other duties as requested from time to time

EXPERIENCE AND QUALIFICATIONS

• Proven experience in a digital marketing role, preferably in B2B marketing

• A degree in Marketing or relevant experience

• Excellent communication and interpersonal skills

• Proven experience in customer-facing roles

• Proven experience with Google Analytics and SEO and understanding of SEO best practice

• Experience developing E-mail and social media marketing campaigns

• Experience using CMS, Social Media and E-mail platforms e.g. Wordpress, HubSpot, Hootsuite, Mailchimp

• Experience using Adobe CC software e.g. Photoshop, InDesign, Illustrator, After Effects, Canva

OTHER ATTRIBUTES

• Commercial awareness and business acumen

• The ability to think strategically

• Strong attention to detail

• Strong analytical and reporting skills with the ability to effectively communicate findings

• Drive and self-motivation

• A flexible approach to work

• The ability to work well under pressure

• An enthusiastic team player with the ability to foster good working relationships

• Multiple languages, written and spoken would be an advantage but not essential

This job description is not exhaustive, and the job holder will be required to carry out from time to time tasks in addition to the above that will be both reasonable and within their capabilities. 

Reference ID: 565409