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TECHNICAL MARKETING MANAGER

We are recruiting an exciting opportunity for a Technical Marketing Manager to join an Automotive consultancy business in the Warwickshire area : 


JOB TITLE 

Technical Marketing Manager


SALARY

circa £55,000 (depending on experience)


ROLE PURPOSE


As a fast-growing business with ambitious growth targets, the Technical Marketing Manager will work closely with the sales, and senior management team, playing a key role in ensuring the brand stands up to task in current and new markets and regions.


You’ll be responsible for evaluating the current brand and devising and executing a marketing strategy to support positioning and messaging.


KEY RESPONSIBILITIES

  • Experience in working in a technical environment is essential.

  • Experience in developing and delivering technical marketing strategies.

  • Ability to communicate clear and engaging technical content using a variety of channels.

  • Strong copy writing and editing skills.

  • Experience co-ordinating events, including exhibitions stands.

  • Passionate & creative flair.

  • Confident & able to think quickly on your feet.

  • Excellent attention to detail.

  • Practical and resourceful.

  • Hands-on, can-do attitude.


GENERAL RESPONSIBILITIES


  • You’ll be responsible for devising and executing the technical marketing strategy and overseeing the promotion and marketing of the company brand.

  • Utilising market research and stay up to date on industry trends and competitor activity to inform brand strategy and positioning.

  • Responsible for leading and facilitating the global marketing activities for the UK, US and key regions.

  • Maintaining brand presence in existing markets and introducing the brand to new markets and regions.

  • Manage and develop the company brand image and identity, ensuring external company communications are presented according to brand and tone.

  • Ensuring consistency across all marketing and company templates and documents.

  • Develop and monitor budgets for brand marketing efforts.

  • Develop and maintain relationships with key stakeholders.

  • Identify and proactively address potential brand reputation issues.

  • Responsible for marketing assets and content plan across platforms (website, flyers, social media etc).

  • Co-ordination of events including conferences and webinars and associated promotion, including logistics, across the UK, US, Europe & Asia.

  • Co-ordination of internal communications, working collaboratively with stakeholders across the business to develop communications campaigns to aid company objectives, promote engagement, and contribute to the positive work environment.

  • Support and facilitate social media content and release as well as maintaining the company website.

  • Working flexibly and collaboratively with colleagues, clients, and stakeholders.

  • Acting as a role model for company values and professional standards.


This job description is not exhaustive, and the job holder will be required to carry out from time to time tasks in addition to the above that will be both reasonable and within their capabilities. 


Reference ID: 617611

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